Katarzyna Dorocińska as the Head of Marketing and Communications at 7R
The Board of 7R has appointed Katarzyna Dorocińska to the position of Head of Marketing and Communications. In the newly created role, Katarzyna will lead the department to strengthen the developer's image on the industrial and warehouse real estate market in Poland. Katarzyna's main responsibilities will include the creation and implementation of a new marketing and communication strategy for the 7R brand.
Katarzyna Dorocińska is a professional with 25 years’ experience in graphic design, PR and marketing, which she gained in Poland, England and Russia. Before joining 7R, she was Communication and Marketing Director at Colliers International in Warsaw for seven years. Her responsibilities included establishing and developing the property marketing business line in Poland. She also managed a team responsible for preparing marketing and communication strategies and campaigns for Colliers, as well as sales support activities and personal branding of the company's experts. In 7R, she will head the marketing and communications department, where she will be responsible for creating and strengthening the brand image of the developer and its facilities.
In recent years, 7R has recorded an average growth in leased space of around 35%, and the volume of space under construction had grown by 30% year-on-year by the end of 2020. The rapid development of the logistics sector and the strong demand for warehouses from tenants and investors are now our main challenges. In order to best demonstrate the competitive advantages of 7R's offer, such as implementing environmentally friendly and technologically advanced solutions as well as having high quality products, we are preparing a new strategy for our brand. The process will be led by Katarzyna, who joins the team at an important moment of 7R's development. I am very pleased that we are in a position to welcome such a great talent on board. I am convinced that her professionalism, knowledge and feel for the real estate industry combined with her aesthetic sense will guarantee further success for the 7R brand, says Tomasz Lubowiecki, President of 7R.
Katarzyna has been working in the real estate industry since 2005. She has utilized her extensive knowledge of the sector and creative skills, which she developed in previous positions such as Senior Designer for Colliers CRE in London. Before joining Colliers, she worked in the advertising industry, where she gained experience as creative director for the Moscow Ascott Group, and Senior Art Director in the LOWE GK. In her projects, Katarzyna puts a strong emphasis on non-standard marketing ideas such as identifying and using digital trends as well as looking to create integrated marketing and PR strategies by focusing on high-quality content and digital marketing.
Joining 7R is an important moment in my career, which I treat as a very interesting opportunity to realize more inspiring projects. I have been watching the development of this company on the Polish warehouse market for years and I admire the path that 7R has gone down to become one of the top three players in the sector. I will use my knowledge and experience to create a marketing strategy unique in the warehouse sector, based on a high standard of communication and branding activities, with extensive use of digital channels, adds Katarzyna Dorocińska, Head of Marketing and Communications at 7R.
Katarzyna graduated from the Academy of Fine Arts in Warsaw, and last year received her PhD in fine arts from the same university. She is the winner of the third edition of the Top Woman in Real Estate contest in the category of Marketing & PR.