Katarzyna Dorocińska to Lead Marketing and Communications at 7R
The management board of 7R has appointed Katarzyna Dorocińska as Head of Marketing and Communications. In this newly created role, Katarzyna will lead the department responsible for strengthening the developer’s image in the industrial and warehouse real estate market…
The management board of 7R has appointed Katarzyna Dorocińska as Head of Marketing and Communications. In this newly created role, Katarzyna will lead the department responsible for strengthening the developer’s image in the industrial and warehouse real estate market in Poland. Among Katarzyna’s main challenges is the development and implementation of a new marketing and communications strategy for the 7R brand.
Katarzyna Dorocińska is a professional with 25 years of experience in graphic design, PR, and marketing, gained in Poland, England, and Russia. Before joining 7R, she served for seven years as Director of Communications and Marketing at Colliers International in Warsaw, where, among other things, she established and developed the property marketing department. She led the team responsible for developing Colliers’ marketing and communications strategies and campaigns, as well as activities supporting sales and building the personal brands of the company’s experts. At 7R, she heads the marketing and communications department, where she is responsible for creating and strengthening the brand image of the developer and its properties.
In recent years, 7R has seen an average increase in leased space of approximately 35%, and the volume of space under construction grew by 30% year-over-year as of the end of 2020. The dynamic growth of the logistics sector and strong demand for warehouses from tenants and investors are our main challenges today. To best showcase the competitive advantages of 7R’s offerings—such as eco-friendly and technologically advanced solutions and high product quality—we are developing a new brand strategy. Katarzyna is leading this process, joining the team at a crucial moment in 7R’s strong growth. I am very pleased to welcome such a great talent on board. I am convinced that her professionalism, knowledge, and intuition regarding the real estate industry, combined with her aesthetic sense, are a guarantee of continued success for the 7R brand.
Tomasz Lubowiecki
CEO of 7R
Katarzyna has been involved in the real estate industry since 2005. In her work, she combines extensive knowledge of the sector with creative skills she honed, among other roles, as a Senior Designer at Colliers CRE in London. Previously, she worked in the advertising industry, where she gained experience as Creative Director at the Moscow-based Ascott Group and as Senior Art Director at the LOWE GK agency. In her projects, she places a strong emphasis on unconventional marketing ideas that follow digital trends. She strives to create integrated marketing and PR strategies, focusing on high-quality content and digital marketing.
Joining 7R is a significant milestone in my career, and I see it as a very exciting opportunity to work on more inspiring projects. For years, I have been observing this developer’s growth in the Polish warehouse market and admire the journey the company has taken to become one of the top three players in its sector. I will leverage my knowledge and best practices to create a marketing strategy unique to the warehouse industry, based on high-quality communication and branding activities, with a strong focus on digital channels.
Katarzyna Dorocińska
Head of Marketing and Communications at 7R
Katarzyna graduated from the Academy of Fine Arts in Warsaw, and last year she earned her Ph.D. in fine arts from the same institution. She is a winner of the third edition of the Top Woman in Real Estate competition in the PR & Marketing category.
About the author
Author's Bio
Lilianna (Elżbieta) Laudy
Marketing & Digital Manager
Lilianna Laudy serves as Digital & Marketing Manager at 7R SA, where she is responsible for developing digital and marketing initiatives that support brand visibility and online communication…
