Katarzyna Dorocińska, Head of Marketing and Communications at 7R
The Board of 7R has appointed Katarzyna Dorocińska as Head of Marketing and Communications. In this newly created role, Katarzyna will lead the department to strengthen the…
The Board of 7R has appointed Katarzyna Dorocińska as Head of Marketing and Communications. In this newly created role, Katarzyna will lead the department in strengthening the developer’s image in Poland’s industrial and warehouse real estate market. Katarzyna’s main responsibilities will include developing and implementing a new marketing and communications strategy for the 7R brand.
Katarzyna Dorocińska is a professional with 25 years of experience in graphic design, PR, and marketing, which she gained in Poland, England, and Russia. Before joining 7R, she served as Director of Communications and Marketing at Colliers International in Warsaw for seven years. Her responsibilities included establishing and developing the property marketing business line in Poland. She also managed a team responsible for developing marketing and communication strategies and campaigns for Colliers, as well as sales support activities and the personal branding of the company’s experts. At 7R, she will lead the marketing and communications department, where she will be responsible for creating and strengthening the brand image of the developer and its properties.
In recent years, 7R has recorded an average annual growth in leased space of approximately 35%, and the volume of space under construction had grown by 30% year-over-year by the end of 2020. The rapid development of the logistics sector and the strong demand for warehouses from tenants and investors are now our main challenges. To best showcase the competitive advantages of 7R’s offering—such as implementing environmentally friendly and technologically advanced solutions, as well as providing high-quality products—we are developing a new brand strategy. The process will be led by Katarzyna, who joins the team at a crucial moment in 7R’s development. I am very pleased that we are able to welcome such a talented individual on board. I am convinced that her professionalism, knowledge, and understanding of the real estate industry, combined with her aesthetic sensibility, will ensure continued success for the 7R brand.
Tomasz Lubowiecki
Chairman of the Board at 7R
Katarzyna has been working in the real estate industry since 2005. She has leveraged her extensive knowledge of the sector and her creative skills, which she developed in previous roles such as Senior Designer at Colliers CRE in London. Before joining Colliers, she worked in the advertising industry, where she gained experience as Creative Director at the Moscow Ascott Group and Senior Art Director at LOWE GK. In her projects, Katarzyna places a strong emphasis on innovative marketing ideas, such as identifying and leveraging digital trends, as well as developing integrated marketing and PR strategies by focusing on high-quality content and digital marketing.
Joining 7R is a significant milestone in my career, and I see it as a very exciting opportunity to work on more inspiring projects. I have been following this company’s growth in the Polish warehouse market for years and admire the path 7R has taken to become one of the top three players in the sector. I will use my knowledge and experience to create a marketing strategy unique to the warehouse sector, based on high-quality communication and branding activities, with extensive use of digital channels.
Katarzyna Dorocińska
Head of Marketing and Communications at 7R
Katarzyna graduated from the Academy of Fine Arts in Warsaw and received her PhD in fine arts from the same university last year. She is the winner of the third edition of the Top Woman in Real Estate contest in the Marketing & PR category.
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Lilianna (Elżbieta) Laudy
Marketing & Digital Manager
Lilianna Laudy serves as Digital & Marketing Manager at 7R SA, where she is responsible for developing digital and marketing initiatives that support brand visibility and online communication…
