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7R is refreshing its brand and introducing a new tagline: Future.Log.On.

Izabela Trancygier February 14, 2022 4-minute read

7R, the Polish developer specializing in providing innovative and eco-friendly warehouse and production space, has updated its company logo and building facades and launched a redesigned website. The new company website, 7rsa.pl, features a number of new elements, including a blog where experts discuss the commercial real estate market. A refreshed color palette, a consistent style of photographs, icons, and maps, and a change in fonts are just some of the elements of the new 7R brand. Additionally, the 7R brand has been further enhanced with the tagline Future.Log.On.

7R has been on the Polish market for over 13 years. Our rapid growth in recent years has made it necessary to refresh the way we communicate the brand to the market. So we have redesigned 7R’s brand identity to make it even more modern and innovative. We have focused on clearly conveying the values that guide us in business, as well as the company’s long-term vision, which is reflected in the new tagline.

Tomasz Lubowiecki

Founder and Chairman of the Board at 7R

As part of the rebranding, an additional version of the 7R logo was created, featuring a light, modern, and linear design. The logo is complemented by the tagline "Future.Log.On.", which invites customers to learn more about the brand and its values and highlights the long-term quality of the facilities developed by 7R.

An important aspect of the rebranding is the new design and enhanced visibility of the 7R building’s facade, as it is a distinctive and recognizable element of the 7R brand.

There have also been changes to the color palette. A series of product photographs, new maps, and newly designed icons have also been added to provide the best possible experience for those who want to learn more about the products and the 7R brand. The company has chosen “Lato,” a font designed by Polish designer Łukasz Dziedzic, as its corporate logo. It is a modern font available in different variations to create diverse, strong, and clear messages.

We have created a comprehensive visual identity system to establish 7R as a distinctive brand that delivers the best possible experience to its audience. In designing the 7R brand architecture, we took a holistic approach, ensuring that every element was meticulously crafted. We have built the brand’s strength through qualities such as consistency, which has helped enhance market recognition.

Katarzyna Dorocińska

Head of Marketing & Communications at 7R

New website and 7R.Blog.On

Developer 7R has also launched a new website at 7rsa.pl, featuring a refreshed design, new content, and much more intuitive navigation. Visitors to the site will find all the most important information about the company, view a current map of the developer’s projects and available rental spaces, and easily contact experts or subscribe to the newsletter.

An important part of the site is 7R.Blog.On—a blog where experts share their insights on both the commercial real estate market and key trends. New content on the site includes articles, interviews, podcasts, and videos focusing on the warehouse market, architectural design, and ESG. 7R’s record-breaking results in 2021 In 2021, 7R delivered nearly 400,000 sqm of BREEAM-certified space, doubling the company’s annual result year-over-year. Over the past 12 months, 7R has sold 17 projects to investment funds and real estate companies for a total of nearly EUR 400 million. The amount of space occupied by tenants has also increased, totaling 500,000 sqm. The portfolio of properties managed by 7R now exceeds one million sqm. 7R buildings are characterized by their high-quality construction, as well as technological and eco-friendly solutions. They are built in accordance with ESG standards, making them environmentally friendly and providing concrete savings for tenants, including reduced operating costs.

We have long seen significant interest in our facilities from both tenants and investors. 7R offers big-box warehouses as well as custom-built BTS and urban warehouses under our City Flex Last Mile Logistics format. Although we are pleased with the strong results of the previous year, we are already looking ahead. In 2022, we plan to deliver approximately one million square meters of space, and in the middle of the year, as planned, we will begin construction on our first foreign investment project in the Czech Republic.

Bartłomiej Krawiecki

Vice Chairman of the Board and Chief Operating Officer of 7R

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Izabela Trancygier

Regional Manager, Central-South Region

Izabela Trancygier serves as Head of the Central-South Region at 7R and is responsible for the company’s business development in the Central-South region. She oversees the leasing and development divisions,…

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