7R is refreshing its brand and introducing a new tagline: Future.Log.On.

7R, the Polish developer specializing in providing innovative and eco-friendly warehouse and production space, has updated its company logo and building facades and launched a redesigned website. The new company website, 7rsa.pl, features a number of new elements, including a blog where experts discuss the commercial real estate market. A refreshed color palette, a consistent style of photographs, icons, and maps, and a change in fonts are just some of the elements of the new 7R brand. Additionally, the 7R brand has been further enhanced with the tagline Future.Log.On.

As part of the rebranding, an additional version of the 7R logo was created, featuring a light, modern, and linear design. The logo is complemented by the tagline "Future.Log.On.", which invites customers to learn more about the brand and its values and highlights the long-term quality of the facilities developed by 7R.

An important aspect of the rebranding is the new design and enhanced visibility of the 7R building’s facade, as it is a distinctive and recognizable element of the 7R brand.

There have also been changes to the color palette. A series of product photographs, new maps, and newly designed icons have also been added to provide the best possible experience for those who want to learn more about the products and the 7R brand. The company has chosen “Lato,” a font designed by Polish designer Łukasz Dziedzic, as its corporate logo. It is a modern font available in different variations to create diverse, strong, and clear messages.

New website and 7R.Blog.On

Developer 7R has also launched a new website at 7rsa.pl, featuring a refreshed design, new content, and much more intuitive navigation. Visitors to the site will find all the most important information about the company, view a current map of the developer’s projects and available rental spaces, and easily contact experts or subscribe to the newsletter.

An important part of the site is 7R.Blog.On—a blog where experts share their knowledge about both the commercial real estate market and key trends. New content on the site includes articles, interviews, podcasts, and videos focusing on the warehouse market, architectural design, and ESG. 7R’s record-breaking results in 2021 In 2021, 7R delivered nearly 400,000 sqm of BREEAMBREEAM (Building Research Establishment Environmental Assessment Method)BREEAM (Building Research Establishment Environmental Assessment Method) is one of the world’s most important and widely recognized methods for the multi-criteria assessment of buildings in terms of sustainability, environmental performance, and user comfort. BREEAM certification confirms that a warehouse facility has been designed and constructed in accordance with rigorous environmental standards.Read the full definition →-certified space, doubling the company’s annual result year-over-year. Over the past 12 months, 7R has sold 17 projects to investment funds and real estate companies for a total of nearly EUR 400 million. The amount of space occupied by tenants has also increased, totaling 500,000 sqm. The portfolio of properties managed by 7R now exceeds one million sqm. 7R buildings are characterized by their high-quality construction, as well as technological and eco-friendly solutions. They are built in accordance with ESG standards, which makes them environmentally friendly and also translates into concrete savings for tenants, including reduced operating costs.

Attachments

• Press Release (EN)
• Press release (Polish)