News

7R with a refreshed brand and a new tagline: Future.Log.On.

Izabela Trancygier February 14, 2022 4-minute read

7R, a Polish company specializing in the provision of innovative and eco-friendly warehouse and production spaces, has unveiled a refreshed visual and verbal identity system. As of February 14, the company’s new website is live at 7rsa.pl, featuring a blog with expert content on the commercial real estate market. A refreshed color palette, a consistent style of photography, icons, and maps, as well as a new font, are just some of the elements of the new 7R brand. Additionally, the 7R brand has been enhanced with the tagline Future.Log.On.

7R has been on the Polish market for over 13 years. Our dynamic growth in recent years has created a need to refresh the way the brand communicates with the market, which is why we have developed a new brand identity system. The new look of 7R is even more modern and innovative. We are focused on clearly communicating the values that guide our business and the company’s long-term vision, which is reflected in our brand’s new tagline.

Tomasz Lubowiecki

Founder and CEO of 7R

As part of the rebranding, an additional version of the 7R logo was created, featuring a light, modern, and linear design. The logo is complemented by the tagline “Future.Log.On.”, which invites customers to learn about the brand and its values, highlighting the long-term quality of the facilities created by 7R.

An important aspect of the rebranding is the new design of the developer’s building facades and their more prominent display. The facade is a distinctive and recognizable element of the 7R brand, which is why the new visual identity system aligns with its design.

Changes have also been made to the color palette. A series of product photos, new maps, and custom-designed icons are among the new elements intended to provide the best possible experience for everyone interested in learning about 7R’s products and brand. The company has chosen “Lato,” designed by Polish designer Łukasz Dziedzic, as its corporate typeface. It is a modern typeface available in various styles, allowing for the creation of strong, clear, and diverse messages.

We have developed a comprehensive system of visual language elements to ensure that 7R stands out as a distinctive brand that offers its customers the best possible experience. In designing the 7R brand architecture, we took a holistic approach, ensuring that every element was designed with consistency in mind. We build the brand’s strength through consistency, among other things. This is how we establish its brand recognition.

Katarzyna Dorocińska

Head of Marketing & Communications at 7R

New website and 7R.Blog.On

7R has also launched a new website at7rsa.pl, featuring a refreshed design, new content, and much more intuitive navigation. Users can find all the most important information about the company there, check the current map of the developer’s projects and available spaces for rent, and easily contact experts or sign up for the newsletter.

A key feature of the website is7R.Blog.On—a blog where experts share their insights on the commercial real estate market and key trends. The content released with the launch of the website includes topics such as the warehouse market, architectural design, and ESG. The materials are available in various formats—readers can expect articles, interviews, podcasts, and videos.

7R's Record Results in 2021

In 2021, 7R delivered nearly 400,000 square meters of certified space, doubling the previous year’s figure. During this period, the company also sold 17 projects to investment funds for a total of nearly 400 million euros. The number of tenants for the developer also increased, with the company leasing nearly 500,000 sq. m. in 2021, marking a 25% year-over-year increase. Meanwhile, the real estate portfolio managed by 7R exceeded 1 million sq. m.

7R properties are characterized by high-quality construction, as well as technological and eco-friendly solutions. They are built in accordance with ESG standards, making them environmentally friendly and offering tenants tangible savings, including reduced operating costs.

We have long seen strong interest in our facilities from both tenants and investors. At 7R, we offer big-box warehouses, as well as custom-built BTS facilities and urban warehouses from our City Flex Last Mile Logistics line. We are pleased with last year’s excellent results, but we are already looking to the future. In 2022, we plan to deliver approximately 1 million square meters of space, and in the middle of the year, as planned, begin construction on our first international project in the Czech Republic.

Bartłomiej Krawiecki

Vice President of the Management Board and COO at 7R

Attachments

About the author

Author's Bio

Izabela Trancygier

Regional Manager, Central-South Region

Izabela Trancygier serves as Head of the Central-South Region at 7R and is responsible for the company’s business development in the Central-South region. She oversees the leasing and development divisions,…

View profile

Location